Director Joe Saltzman of the USC Annenberg School of Communication, heads the Image of the Journalist in Popular Culture (IJPC) Project of the Norman Lear Center.

Associate Director Richard R. Ness, Associate Professor of Journalism at Western Illinois University is the Chief Film Consultant-Researcher for the Image of the Journalist in Popular Culture (IJPC) Project

Associate Director Matthew C. Ehrlich, Professor of Journalism at the University of Illlinois at Urbana-Champaign for the Image of the Journalist in Popular Culture (IJPC) Project


Joe Saltzman, the director of the Image of the Journalist in Popular Culture (IJPC) and the author of Frank Capra and the Image of the Journalist in American Film, is an award-winning journalist and professor of journalism at the Annenberg School for Communication at the University of Southern California.

He received his B.A. in journalism from the University of Southern California and his M.S. from the Columbia University Graduate School of Journalism. After working for several years as a newspaper reporter and editor, Saltzman joined CBS television in Los Angeles in 1964 and for the next ten years produced documentaries, news magazine shows, and daily news shows, winning more than fifty awards, including the Columbia University-duPont broadcast journalism award (the broadcasting equivalent of the Pulitzer Prize), four Emmys, four Golden Mikes, two Edward R. Murrow Awards, a Silver Gavel, and one of the first NAACP Image Awards.

He was among the first broadcast documentarians to produce, write, and report on important social issues, including Black on Black, a ninety-minute program with no written narration on what it is like to be black in urban America in 1967; Rape, a 30-minute 1970 program on the crime, which resulted in changes in California law; The Junior High School, a two-hour program on education in America in 1970; and Why Me? a one-hour program on breast cancer in 1974 that resulted in thousands of lives being saved and advocated changes in the treatment of breast cancer in America. DVD and tape copies of the Saltzman documentaries are now available.

In 1974, Saltzman created the broadcasting sequence in the USC School of Journalism. During his tenure at USC, Saltzman, who has won three teaching awards, was associate dean of USC Annenberg for five years, and has remained an active journalist who has produced medical documentaries, functioned as a senior investigative producer for Entertainment Tonight, and wrote articles, reviews, columns, and opinion pieces for numerous magazines and newspapers.

He has been researching the image of the journalist in popular culture for fifteen years and is considered an expert in the field. His IJPC database and this web site are considered the world-wide resources on the subject. He is currently working on a book, Ancient Journalists: The Origins of the Image of the Journalist from the Beginnings of Recorded History to the Fall of Rome.

Saltzman was awarded the 2005 Journalism Alumni Award from the Columbia University Graduate School of Journalism, the Alumni Association’s highest alumni honor.

For a conversation with Saltzman conducted by Norman Corwin, click here.